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Designing for the B2B Eye
We built a premium, light-toned site that speaks directly to architects, designers and distributors — communicating product depth and brand credibility before a single meeting takes place.
Ferrara
Design
- Client
- Iulian Manoilescu
- Industry
- Presentation
- Year
- 2026
- Services
- UI/UX Design + Web Development
Overview
Ferrara Design is an Italian-inspired decorative paint brand with over 20 years of research and development behind every product they bring to market. The brief was to build a digital presence that positions the brand as a premium international proposition — not just for end consumers, but specifically for architects, designers and businesses looking to become official Ferrara partners.
We designed a clean, light-toned website in Framer where warm neutrals, Italian-inspired typography and rich product photography work together to communicate quality before a single word is read. The product catalogue — spanning 12+ finishes across four distinct categories — was structured to make exploration effortless, with each product presented as a deliberate design decision rather than a simple listing.
At the core of the commercial journey sits the Become a Ferrara Partner multi-step form — a guided qualification flow designed to convert serious business interest into direct contact, filtering leads and reducing friction at every step.
The result is a B2B platform that gives Ferrara Design the digital presence their products deserve — one that speaks fluently to a global professional audience and turns first impressions into lasting partnerships.
Visuals
(06) Frames
Key Challenges
Challenges
Building a B2B website for a decorative paint brand means speaking two languages at once — the visual language of luxury interiors and the business language of global partnerships. For Ferrara Design, the challenge was to create a digital presence that positions Italian craftsmanship as a serious proposition for partners across the world.
(04) Challenges
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Italian Craft, Global Ambition
Designing a B2B experience that communicates product excellence and partnership value in the same breath — without losing the aesthetic soul of the brand.
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A Catalogue That Sells Itself
Structuring 12+ decorative products across four categories into a visually rich catalogue where every finish feels like a deliberate design decision.
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The Partner Journey, Simplified
A multi-step partnership form designed to qualify and convert business leads — turning interest into commitment through clear, guided steps.
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Precision in Every Detail
From Italian-inspired typography to the warm neutral palette, every design choice reflects the same standard Ferrara brings to every surface it covers.
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Design Approach
Approach
Our approach was grounded in one principle — a brand built on Italian precision deserves a website held to the same standard.
(03) Directions
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Structure Behind the Beauty
We organized a complex product catalogue into four clear categories — Pietre, Marmi, Tinte Unite, and Luci — making it effortless for partners to explore, compare and request.
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A Form That Closes the Deal
The multi-step Become a Ferrara Partner form guides business leads through a structured qualification process — reducing friction and increasing the quality of every inquiry.
Final Outcome
The result is a B2B platform that positions Ferrara Design as the premium international standard for decorative surfaces — from first impression to partnership form.
- 20+
- Years of R&D heritage built into every product presented on the platform
- 12+
- Decorative products structured across four categories for effortless partner navigation
- 4+
- Product categories, each with its own visual identity and depth of offer
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